Bluport Hua Hin Shopping Mall marked the Thai New Year with “Vivid Vibes 2025,” a four-day Songkran celebration aimed at combining cultural tradition with modern entertainment. Held from April 12 to 15, the event attracted a mix of Thai and international visitors to The Square at Bluport, reinforcing Hua Hin’s appeal as a festive travel destination during the holiday period.
Organized in collaboration with Tip Life Assurance Public Company Limited and several corporate partners, the festival featured themed activity zones designed to appeal to a wide demographic. Attractions included the MUSIC & SPLASH ZONE, where visitors enjoyed water play alongside light and sound shows, and the THAI ART & GLOW VILLAGE, which showcased contemporary neon artworks. Family-friendly offerings included the KIDS FUN ZONE, while the CHILL ZONE provided dining options and photo opportunities for those seeking a more relaxed experience.
Brands such as Mama, Baby Swim Hua Hin, Chevala Wellness Center Hua Hin, DeliJeli, and G BEAT sponsored additional activities, contributing to the event’s variety. The festivities concluded with a merit-making ceremony involving the offering of food to nine monks, honoring Thai New Year traditions.
The ceremony was attended by local officials including the Deputy Governor of Prachuap Khiri Khan, the District Chief of Hua Hin, and representatives from the Hua Hin/Cha-am Tourism Business Association, alongside Bluport management and members of the public. Organizers indicated that “Vivid Vibes” would return in 2026 with expanded programming, positioning it as a recurring feature of Hua Hin’s annual event calendar.
