The “PAPPLE Series Hua Hin 24,” a major charity golf tournament, brought together more than 20 leading Thai and international golfers, including LPGA professionals. Held at Black Mountain Golf Club in Hua Hin, the event aimed to position the city as Thailand’s premier Sport Lifestyle Golf Destination while raising funds to support education for underprivileged schools in Prachuap Khiri Khan Province.
Organized by Proud Group in collaboration with key sponsors such as AOP World, Toyota Motor Thailand, Siam Commercial Bank, and Krung Thai Bank, the tournament featured notable golfers, including Moriya and Ariya Jutanugarn, Kiradech Aphibarnrat, and other top Thai professionals. The event combined competitive golf with charity fundraising, including an auction of memorabilia from participating golfers. Proceeds from the event will be allocated to building sports development centers and playgrounds to enhance learning opportunities for children.
The PAPPLE Series integrates sports and lifestyle, aiming to boost Hua Hin’s tourism appeal among both domestic and international visitors. The coastal city, currently Thailand’s third most popular tourist destination, has been recognized for its potential as a high-end golf hub, offering scenic courses surrounded by mountains and ocean views.
Proud Group, a leading developer in integrated resort destinations, has emphasized the growing demand for sustainable tourism. The initiative aligns with environmental, social, and governance (ESG) principles by fostering business networking while maintaining eco-friendly standards. Players and guests also enjoyed luxury accommodations at the Intercontinental Hua Hin Resort and Michelin-starred dining experiences, further enhancing the event’s prestige.
The tournament’s success has paved the way for an even larger “PAPPLE Series Hua Hin 25,” with expanded participation opportunities for golf enthusiasts.
