In a prominent showcase just outside Prachuap City Hall, the Khao Chong Krachok Thevo Khao Chong Krachok tradition took center stage. Dr. Penpisut Jintasophon, Secretary to the Minister of Culture, presided over the inaugural ceremony, along with Major Adisak Noisuwan, Deputy Governor of the province, and other dignitaries and esteemed guests. The highlight of this tradition was the activity aptly named “Walking the Thai cloth model, wearing it for fun.”
The event aimed to showcase a fashion show featuring Thai fabrics worn by models and honorary models, captivating the audience with their stunning beauty.
Dr. Penpisut Jintasophon expressed his delight at the commitment of both provincial and local agencies to promote the use of Thai fabrics. He emphasized that this initiative aligns with the vision of Her Royal Highness Princess Maha Chakri Sirindhorn, who advocates the joyful embrace of Thai cloth. Her Royal Highness Princess Sirivannavari Nariratana Rajakanya is actively involved in promoting and creating awareness about the fun of wearing Thai fabric, in line with the royal wishes of Her Majesty Queen Sirikit, the Queen Mother, who dedicated herself to conserving, promoting, and propagating the art of Thai cloth.
The Khao Chong Krachok Khao Chong Krachok tradition featured a morning activity that involved offering rice and dry food to monks, along with a procession of Busabok or Chak Phra boats from the Southern Club as part of the Buddhist art procession. Additionally, from October 30 to November 8, 2023, nighttime activities were organized, including the “Thai cloth walking, clear and fun” activity. The municipality’s objective in hosting this event was to promote Thai identity through the appreciation of Thai and local fabrics, encouraging their use and wear in accordance with local customs. This initiative aimed to raise awareness and instill pride in being Thai while supporting the use of Thai cloth on various occasions.