As Thailand looks to rebound its economy in 2023, the Tourism Authority of Thailand (TAT) sets its sights on attracting high-quality tourists with substantial purchasing power. Recognizing the potential of diverse lifestyles and the desire for tailored activities, the TAT aims to tap into this market segment to rejuvenate the tourism industry and increase foreign tourist arrivals.
Thapanee Kiatphaibool, the TAT’s deputy governor for the domestic market, recently presided over the “Thailand Golf & Dive Expo Plus Outdoor Fest 2023.” This event, designed to stimulate tourism in the second quarter, acknowledges the expected decrease in tourist numbers compared to the bustling first quarter. By showcasing tourism products that cater to golfers, divers, and outdoor enthusiasts, the TAT seeks to invigorate lifestyle-focused tourism and attract new types of visitors.
Thapanee emphasized the TAT’s focus on expanding sports tourism and integrating it with the 5F’s of Thailand’s Soft Power: food, film, fashion, fighting, and festival. This strategic approach aims to enhance Thailand’s appeal and create synergies between various aspects of the country’s cultural and recreational offerings.
The deputy TAT governor expressed optimism about the recovery of tourism activities, noting that the first three months of 2023 saw approximately 7-8 million travelers, including both domestic and international tourists, exploring Thailand. These activities generated over 400 billion baht in revenue for the country, indicating a positive trajectory for the tourism sector.
The Thailand Golf & Dive Expo Plus Outdoor Fest 2023 features 450 booths offering goods and services from local and international tourism businesses. With a focus on catering to the demands of newer generations, the expo also provides discounted tour packages, with discounts reaching up to 80%. The TAT expects the event to generate no less than 180 million baht in circulation.
Visitors interested in exploring the expo can attend the event at the Queen Sirikit National Convention Center, which will run until May 21. The expo presents an opportunity to experience the diverse offerings of Thailand’s tourism industry and showcases the country’s commitment to revitalizing its economy through innovative and tailored approaches.
