The government is looking to cruise ships to help revitalize the country’s tourist business, which has been severely impacted by the pandemic.
Cruises are getting increasingly popular, according to government spokesperson Anucha Burapachaisri, and the worldwide industry is expanding significantly. During the busy season (October to March), cruise ships carrying an average of 1,800-2,400 people made one-day stops in Thailand, bringing in high-value travelers who spend 4-10 times more than ordinary visitors.
These visitors are often interested in boat trips, Thai food, spas, cultural events, and shopping for souvenirs. Thailand’s ports have been improved to handle cruise liners, which has resulted in a rise in the number of ships visiting the nation.
The government also stated that it is sure that cruise ships would assist improve tourism earnings, since cruise ship revenue topped 4.8 billion baht in 2019, prior to the epidemic. Furthermore, the government is attempting to encourage new types of tourism.
State agencies recently worked with Netflix to develop “Uncover Thailand: A Creative Travel Guide,” which will showcase destinations featured in famous films and series from Thailand and other countries on Netflix, promoting Thai culture and drawing more tourists, particularly movie aficionados.
According to Anucha, the prime minister is eager to promote new types of tourism and Thailand’s “soft power,” which will have economic and social value while opening up new commercial prospects.
