This past week, a press conference was held to officially introduce “Miss Thailand 2023” contest. Former Miss Thai Prachuap Khiri Khan was also present to talk about her experience competing in the provincial pageant.
There will be new regulations in place for the “Miss Thailand 2023” pageant. With the theme “The Most Precious Of Bangkok,” the national pageant for “The 54th Miss Thai,” the most precious Miss Thailand of the year 2023, will feature stunning Thai women from each of the country’s 77 provinces.



The winner of Miss Thailand 2023 will represent Thailand at Miss World and receive a crown of honor, 1 million baht in cash, and many other prestigious awards. It’s also a major factor in what makes Thailand’s economy tick. This March, for the first time ever, the province of Prachuap Khiri Khan will host the “Miss Thai Prachuap Khiri Khan” pageant, and representatives from the 5 Soft Power sectors of Food, Fashion, Festival, Film, and Fighting will be there to compete.
Patchara Kritsanasanee, erstwhile known as “Nong Khanom,” is the new “Miss Thai Prachuap Khiri Khan” after winning the previous contest.



Deputy Mayor of Hua Hin, Mr. Atichat Chaisri, was present at the Miss Thailand press conference. together with Mrs. Wassana Srikanchana, President of the Hua Hin-Cha-am Tourism Business Association, Mrs. Lisa Ungheng, President of the Hua Hin District Cultural Council, and Mrs. Pranom Chupoo, President of the Club, be honored and open the press conference to launch Miss Thai Prachuap Khiri Khan 2023. Stamford International University Hua Hin-Cha-Am Campus Women’s Club and Director of Student Affairs and Organization Relations, Mrs. Benchamas Uamsa-ard Visit the press conference held by Mr. Chawarchot Ngamjanad, the contest’s copyright holder, on the third floor of the Market Village shopping center. Together with the CP group from Prachuap Khiri Khan Province in Thailand, Ms. Mr. Amornthep Uammeephian, General Manager of Market Village, will be available in 2023 to discuss the event’s finer points. Those in attendance included Hua Hin, the event’s sponsor, as well as VIPs and government officials.