In an effort to boost visitor numbers, the Thailand Tourism Authority (TAT) is planning to expand marketing efforts and add additional seats on airlines.
Following Tuesday’s announcement of a budget for tourist marketing programs, TAT said that it will be revising its 2023 tourism income objective. The Thai government has allocated 3.9 billion baht for advertising, of which 1.93 billion baht would go into marketing initiatives designed to boost the country’s booming tourist industry.
According to TAT Governor Yuthasak Supasorn, the agency’s new aim will be in line with political and economic circumstances, but the review will result in a greater income goal for TAT than the 2.38 trillion baht it has set for itself currently.
To that end, TAT plans to investigate ways to expand seating on commercial airlines. The TAT governor has said that the agency’s long-distance advertising would emphasize three things: airlines, major metropolitan areas, and partnerships with travel agencies.
With this plan, TAT will team up with other airlines to enhance the frequency of charter flights between the country and prospective markets outside of it. The bureau will help tourism businesses thrive in the global market by focusing on nations with the potential to draw visitors and spend money in their cities through promotional events and roadshows.
In addition, TAT will host trade exhibitions and roadshows to promote high-spending travel trends including luxury, health and wellness, and responsible travel. China, Japan, South Korea, India, Australia, and other nations are also considered potential markets.
The TAT governor also mentioned that the 2 billion baht “We Travel Together” hotel subsidy plan was authorized by the government this week, and that Krungthai Bank is now constructing the system for it. He also mentioned that the campaign’s registration period might begin in February, covering the months of February and September 2023.