The BCG Model is at the heart of sustainability. It promotes eco-friendly business practices and way of life by integrating and synergizing 3 economic approaches as follows:
•Using science, technology, and innovation to create value-added from biological resources.
•Creating a regenerative production-consumption system whereby materials are reused to eliminate waste.
•Achieving sustainable economic development with a business model that is economically viable and environmentally sound.
The APEC Tourism Ministerial Forum in 2022 will be held under the theme “Regenerative Tourism,” which resonates with Thailand’s BCG Model. The main focus will be on how tourism and all sectors can be key drivers of positive change and contribute to society, the environment, and the local economy.