The Tourism Authority of Thailand (TAT) has illustrated the most recent promoting technique because of the endorsement that has been given to an ‘air travel bubble’ course of action with India, which is viewed as a significant stage forward in the arranged recuperation of what is one of Thailand’s significant guest source markets.
Mr Tanes Petsuwan, TAT Deputy Governor for International Marketing – Asia and the South Pacific, said, “Thailand was a very popular destination for Indian travellers before the COVID-19 pandemic, and there is every indication this appeal will continue. Significantly, the proposed Thai-Indian Air Travel Bubble arrangement will help enhance the image of Thailand as the preferred destination for Indians wanting to travel abroad.”
Thailand’s Centre for COVID-19 Situation Administration (CCSA) has greenlighted the proposed ‘Thai-Indian Air Travel Bubble’ arrangement, a decision which now awaits Cabinet approval. Once this is given, the Civil Aviation Authority of Thailand (CAAT) will continue with the arrangement through coordinated efforts with the Indian authorities and airlines.
Mr Tanes added, “With the TEST and GO entry scheme having been resumed from 1 February 2022, under which fully vaccinated travellers from any country can apply for a Thailand Pass, while the COVID-19 situation in India is vastly improving resulting in relaxed restrictions for international arrivals including returning Indians, TAT will actively target high-quality Indian tourists to return to Thailand.”
In line with the ‘Visit Thailand Year 2022: Amazing New Chapters’ marketing campaign, TAT is zeroing in on additional structure the Indian market with specific accentuation on particular vested parties with high spending, for example, weddings and vacations, golf, twenty to thirty-year-olds, and advanced travellers. Among the activities include familiarisation trips and business events.
A fam trip for Indian travel agents and media is in Thailand from 15-22 February 2022, to acquire direct insight on the travel industry items and administrations on the Bangkok-Chiang Mai and Bangkok-Ko Samui travel courses, as well as talk about business with nearby providers in an exchange meet the occasion.
An excursion and wedding conference for Indian wedding organizers are set to happen in March 2022.
TAT will also head up the Thailand presence at India’s largest tourism promotion event – South Asia Travel and Tourism Exchange (SATTE) 2022 – scheduled for 18-21 April, in New Delhi. It will also arrange a product presentation event to provide travel agents from key cities in the South and West of India – Ahmedabad, Bengaluru, Chennai, Hyderabad, Koshi, and Mumbai – with an update on Thailand’s entry schemes and ‘Amazing New Chapters’ travel offers.
Following the materialisation of the ‘Thai-Indian Air Travel Bubble’ plan and the resuming of business trips between the two nations, TAT will hold hands with aircraft to co-arrange organizing meetings in key urban areas in the North of India, including New Delhi and Kolkata to additionally advance Thailand’s most recent the travel industry items and administrations.
This latest marketing strategy follows TAT’s ongoing efforts to maintain Thailand’s positioning as a top destination for Indian travellers. Throughout the COVID-19 pandemic, TAT’s offices in Mumbai and New Delhi continued to work in close cooperation with the Indian travel and tourism industry through ongoing marketing activities that included a ‘Thailand Travel Update’ webinar and the launch of the ‘Thailand Specialist Programme’ industry-focused online training course for travel advisors and operators to update themselves on existing and new attractions and offerings in Thailand.
The website www.tourismthailand.in has been updated. More Thailand’s tourism-related content has been published via an online platform especially targeting millennials. Last but not least, TAT recently launched the ‘Miss You’ campaign with images inviting Indian travellers to experience Thailand’s ‘Amazing New Chapters’.
TAT’s proactive marketing efforts in India has resulted in Thailand winning the ‘Best Honeymoon Destination’ for the second year running at the 10th Anniversary Edition of the Travel + Leisure India’s Best Awards 2021. In August 2021, Thailand was also rated one of the best-golfing destinations by an overwhelming 97% of respondents in a nationwide survey of golfers in India. Meanwhile, a Thomas Cook survey conducted in June 2021 identified Thailand as a top-three destination for Indians wanting to travel abroad.
