The government would promote Hua Hin and Cha-am as Thailand’s “Wellness Sandbox” to attract health-conscious tourists from all around the world.
Government spokesman Thanakorn Wangboonkongchana said that the Centre for Economic Situation Administration (Cesa) approved in principle the Tourism Authority of Thailand’s (TAT) proposal to promote the “Thailand Wellness Sandbox” for Hua Hin and Cha-am.
According to the spokesman, Hua Hin and Cha-am are destinations for wellness tourism. The main goal is to attract tourists from neighboring countries in Asean, Europe, the Middle East, the US, and Canada.
The government will highlight health-related products and services in both districts, along with the “Thailand Riviera” campaign to attract visitors to coastal destinations in the South, Mr. Thanakorn said.
Efforts will be made to ensure tourists receive international-standard services, he said.
Cesa also instructed TAT to consider expanding wellness promotion to other regions, Mr. Thanakorn said.
Krod Rojanastien, president of the Thai Spa Association and head of the Hua Hin Recharge program, welcomed the Wellness Sandbox project.
He said a notable trend has emerged among tourists around the world who are placing greater emphasis on health and wellness, and that Hua Hin and Cha-am are among wellness destinations that fit the bill.
“To build this kind of destination, we have to look at components such as decent living standards and conditions, the environment and also tradition and culture.”
He added, “These are components on the supply side, and we have to look into whether they are suitable or not and if so, we can then promote the districts as two of the world’s newest wellness destinations providing a high-quality tourism and wellness experience.”
Regarding Hua Hin’s readiness to become a wellness destination, he said that Hua Hin is already more than sufficiently equipped to serve health-conscious tourists.
Discover the secrets behind Wagyu beef’s exceptional qualities.
August 1 – October 31, 2023
11.30 am – 10.30 pm
A la carte menu
Brezza Beach Bar & Restaurant
+66 (0) 32 898 989
fb.vhhv@avanihotels.com
LINE: @avanihuahin or 
Siam Bakery and Surf Radio 102.5 will brighten your Tuesday morning with decadent continental breakfast buffet, including premium cold cuts, cheeses, freshly baked pastries, live cooking stations and much more! Start your day in the best possible way by listening to Surf Radio’s Marriott Breakfast Show Live – broadcasting only at Siam Bakery!
THB 490 net per person, including coffee, tea, and juice
Every Tuesday
07.00 – 11.00 hrs.
Siam Bakery
+66 (0) 32 904 666
Calling all Indian and Middle East food lovers!
THB 649 per person
It’s official, the first-ever 𝑳𝒂𝒅𝒊𝒆𝒔’ 𝑵𝒊𝒈𝒉𝒕 in Hua Hin is here to stay. Gather the gals and get 2 hours of free-flowing cocktails every Tuesday.
When: Every Tuesday l 6.30pm – 8.30pm 
LINE: 
IG: 
𝑾𝒆 𝒉𝒂𝒅 𝒚𝒐𝒖 𝒂𝒕 𝒕𝒂𝒄𝒐𝒔.
Menu: 
It’s official, the first-ever 𝑳𝒂𝒅𝒊𝒆𝒔’ 𝑵𝒊𝒈𝒉𝒕 in Hua Hin is here to stay. Gather the gals and get 2 hours of free-flowing cocktails every Tuesday.
When: Every Tuesday l 6.30pm – 8.30pm
032 535 999
SHH.Reservations@standardhotels.com
LINE: 
IG: